Why we aligned our brands to better serve organizations and the Deaf community
If you’ve followed our work over the years, you may have known us as ASL Now. Today, you’ll see us as CSD Access.
This wasn’t a sudden change and it wasn’t a departure from who we are. It was an intentional step forward that reflects how our work has grown, how our services are delivered today, and how we can most clearly serve organizations and the Deaf community moving forward.
How ASL Now StartedASL Now was created to meet an urgent and growing need: giving Deaf and Hard of Hearing customers a way to connect with organizations directly in American Sign Language (ASL), not through third‑party relay services, not through workarounds, but through real, one‑on‑one communication.
At the time, the focus was clear and the mission was specific. ASL Now helped organizations offer Direct Video Calling (DVC) and begin rethinking what accessible customer service could look like.
And it worked.
When the work outgrew the nameover time, ASL Now became deeply integrated into a much broader ecosystem of communication access services supported by Communication Service for the Deaf (CSD). Direct Video Calling was no longer a stand alone service - it became part of a larger access strategy that includes:
At the same time, CSD Access already existed as the access‑focused division within CSD: supporting enterprise, state, and federal organizations with comprehensive communication solutions.
The decision to align ASL Now under CSD Access was a strategic brand alignment. By bringing everything together under CSD Access, we can:
Present one clear access brand that reflects the full scope of services already being delivered.
Most importantly, this alignment allows us to speak with one mission and one voice: advancing equitable, direct communication access for Deaf and Hard of Hearing people.
What didn’t changeWhile the name changed, our foundation has not.
Looking aheadAs expectations around accessibility continue to evolve, clarity matters. And clarity is exactly what this alignment was designed to deliver.
If you knew us as ASL Now, welcome to CSD Access.
If you’re just meeting us now, we’re glad you’re here.
